Nov 112013

Despite the fact that an increasing number of people are getting their entertainment online, TV still remains to be one of the most popular ways of getting entertained. The fact that there is a lot more variety on TV today as compared to the past means that you can easily enhance your viewing experience to suit your taste. In addition to that, there have been many technological advancements that televisions carry (such as the development of cheap 3D TV and Ultra HD TV) which is likely to further make TV viewership popular.

The statistics about TV viewership support this. According to Nielsen global market research, a recent survey showed that the number of the said appliance in homes rose to 115.6 Million, an increase of 1.2% from the 2012-2013 numbers of 114.2 Million. In addition to that, it also showed that the number of people who have access to TV in such homes has increased by 1.6%, as compared to the previous years. According to Pat McDonough, in charge of insights and analysis at Nielsen, these numbers are stable despite the fact that people have more options for entertainment, including the use of the internet. It was also noted that these numbers signify that TV viewership is very strong, and still remains the most popular mode of entertainment today.

Several theories have been advanced to try and explain this phenomenon. The most compelling of these is that entertainment on TV is for most people a lot more convenient as compared to the use of tablet PCs and computers. It’s easier to access a lot more content on TV using free to air, cable and satellite transmission.

The level of comfort while watching TV compared to other media is also likely to be responsible for the strong preference for TV entertainment. TV technologies have gotten to a point where most manufacturers are producing bigger, high picture quality TVs all in a bid to make viewership feel a lot more exclusive. It also means that buying a high end TV for most people is easier on account of the competition. More people today therefore feel comfortable watching high definition video on a television as compared to watching on smaller screens such as those characterised by tablets and laptops.

In summary, there is a lot of evidence to support the fact that TV is the entertainment mode of choice today, despite the fact that virtually everyone in the developed world has access to other sources of audio-visual entertainment.

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