Technology of today brings about many ways to market a business. One of the most effective ways is email marketing. Email marketing offers a good ROI. Comparing email marketing to postal mail marketing – where one really needs to plan ahead in order to get information to clients – there’s no comparison. Emails can be sent with the simple push of the publish button. And within a few short minutes, a business can reach millions of email subscribers, all over the world in real time.
How a company might use email marketing:
- Press Releases
- Invitation and Surveys
- To present products and sales on goods
- Thank you emails
There are two types of email formations. One being text email and the other being HTML AKA rich text formatting. Text email is fine, but HTML email like Mad Mimi HTML Email – tends to capture the reader’s attention more. Personally, I will read either, but very much prefer HTML emails. HTML emails have a lot of features that one won’t find with text emails. These include the ability to insert images, have cleaner looking links, videos, sounds, flash, include headers, changing text and fonts. Additionally, email marketing has the benefits of creating personalized emails, getting analytics on campaigns, scheduling emails to be sent at certain times, and more.
As with all services, one will want to do their homework as to what email marketing service will work best for the company. You’ll want a service that makes is easy to integrate with social networks, one that offers tracking and analyzing, one that has great themes, designs, webforms and most importantly – help should you need it. The most important thing though, is making sure that the deliverability of the email campaigns is going to happen.
Personally, after doing some research on email marketing companies that offers HTML email, I find myself liking what madmimi.com offers. They offer a LOT of features with their service, such as what you’ve read above, but also have a lot of integrations for a lot of popular services like:
- Facebook & Twitter sharing
- Google Analytics
- Google+ sharing
- Pinterest Pinning
- Gravity Forms
- and more….
In the end – it’s what you’re company’s email marketing needs are. As always, be sure to make an informed decision when making any business decision.
*Disclaimer: This post has been brought to you by Bucks2Blog on behalf of madmimi. All opinions are 100% my own.